William J. Gordon
President & Founder
Following a brief stint as a practicing attorney, Bill spent 10 years in trust banking and wealth management firms in Atlanta, Georgia. During that time he worked with real estate investment sponsors on behalf of his firms’ clients and developed an expertise in the analysis and structuring of real estate investments with a special emphasis on multifamily rental housing. In 1988, he founded River Asset Management and has been instrumental in its growth as a real estate investment and management firm. In his current capacity, he provides the firm with strategic acquisition and asset management leadership. He graduated from the University of Virginia and the University of Georgia School of Law.
William J. Gordon, Jr.
Prior to joining River Asset, Will worked in the Capital Markets group of Walker & Dunlop. At Walker & Dunlop he focused on the origination of debt across all property types with a specific focus on multifamily. Prior to Walker & Dunlop, he worked for a commercial appraisal firm, RCDH & Co. Since joining River Asset, he has assumed primary responsibility for day-to-day asset management and acquisition/disposition strategies. He received his bachelor’s degree from the University of Virginia.
Before joining River Asset, Rob worked at Cornerstone Real Estate Advisers (now Barings), the real estate private equity subsidiary of MassMutual where he was involved in all areas of the acquisition process on behalf of Cornerstone’s institutional investors. Prior to Barings, he worked as an analyst at Eastdil Secured, the real estate investment banking subsidiary of Wells Fargo where he focused on debt and equity placements along with investment sales. Before moving into investment banking, he worked for Bank of America Merrill Lynch's (BAML) Commercial Real Estate Banking group where he underwrote debt instruments for middle-market real estate operators and developers. At River Asset, he is focused on acquisition, asset management, and property management. He graduated cum laude from the University of Southern California.